Let’s face it folks, standing still in eCommerce without innovation means falling behind, and letting your competitors leave you in the dust. To stay in the game, you need to be at the cutting edge of innovation, with your finger always on the pulse of the latest trends and technologies. The Lead Summit 2024 is where industry leaders and pioneers come together to share insights on the forefront of marketing and AI. This year's summit is your opportunity to gain the knowledge and tools necessary to stay ahead. Below you will find the top talks at The Lead that can help you inject the power of innovation into your brand right away:

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1. Marketing in a Post-Cookie World: Future-Proofing Through First-Party Data

• When: Wednesday, July 10th, 9:25 - 10:05 AM (Stage 1)
• Speaker: Mike Dupuis, CDO, SPARC Group
• Details: Learn how to harness first-party data to ensure your marketing strategies are robust and compliant in a world without cookies.

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2. Kahoona’s Private Happy Hour at The Lead!

• When: Thursday, July 11th at 4pm
• Where: Yuca Bar NYC
• Details: Join Kahoona for a non-formal Happy Hour at The Lead! Enjoy free drinks and finger-foods in a tropical, Kahoona-style setting, with the Kahoona chiefs themselves! We will also be providing free Uber coupons to those who apply and have their RSVP accepted.
• RSVP Link: Here!

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3. New Frameworks for Marketing Measurement and Attribution

• When: Wednesday, July 10th, 9:25 - 10:05 AM (Stage 1)
• Speakers: David Baker, Chief Digital Officer, Beekman1802; Doug Jensen, SVP, GTM Analytics & Activation and Learning Center of Excellence; Dawit Heck, Principal, Bain Capital Ventures (Moderator)
• Details: Explore innovative frameworks for accurately measuring and attributing marketing success in the new digital landscape.

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4. Personalizing Customer Interactions from Awareness to Loyalty

• When: Wednesday, July 10th, 1:45 - 2:25 PM (Stage 1)
• Speakers: Bennett Fox-Glassman, SVP, Customer Journey, Macy’s; Rick Watson, Founder & CEO, RMW Consulting (Interviewer)‍
• Details: Discover strategies for creating personalized customer interactions throughout the entire customer journey.

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5. Separating Noise from Signal: Understanding Consumer Expectations in a Trend-Driven Industry

• When: Wednesday, July 10th, 1:45 - 2:25 PM (Stage 1)
• Speakers: Maloni Goss, Head of Insights, Chanel; Kimberly Lee Minor, CEO, WOC Retail Alliance (Interviewer)‍
• Details: Gain insights into distinguishing meaningful consumer trends from fleeting noise to better meet customer expectations.

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6. How AI is Revolutionizing Marketing on Meta

• When: Wednesday, July 10th, 3:20 - 3:40 PM (Stage 2)
• Speaker: Karin Tracy, Head of Industry, Retail, Fashion, Beauty, Luxury, Meta‍
• Details: Dive into how AI technologies are transforming marketing practices on Meta’s platforms, driving innovation and efficiency.

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7. Transforming the Organization Through Customer Insights

• When: Thursday, July 11th, 10:10 - 10:50 AM (Stage 1)
• Speakers: Angie Rieger, Chief Transformation Officer, Land’s End; Vivian Chang, Head of DTC Practice, Clorox; Liza Amlani, Principal and Co-Founder, Retail Strategy Group (Interviewer)‍
• Details: Understand how leveraging deep customer insights can drive significant organizational transformation and achieve business goals.

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8. Using Consumer Metrics to Drive Performance

• When: Thursday, July 11th, 10:10 - 10:50 AM (Stage 1)
• Speaker: Pooja Chandiramani, VP, Marketing Analytics, Operations & Transformation, Coach‍
• Details: Discover how to use detailed consumer metrics to drive performance and enhance marketing strategies.

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9. Case Study: How Dr. Squatch is Using AI to Grow Subscriptions

• When: Thursday, July 11th, 12:00 - 12:40 PM (Stage 2)
• Speakers: Stephen Pinto, Sr. Director of Product Management, Dr. Squatch; Nick Hein, VP, Sales, Rebuy Engine (Interviewer)‍
• Details: A detailed look into Dr. Squatch’s successful use of AI to drive subscription growth and customer retention.

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10. Next-Level Personalization and Discovery Through Gen AI

• When: Thursday, July 11th, 12:45 - 1:25 PM (Stage 1)
• Speakers: Douglas Weiss, SVP, Digital and Ecommerce, WHP Global; David Ting, Chief Technology Officer & Global General Manager, Zenni Optical; James Reinhart, Founder and CEO, thredUP
• Details: Learn how generative AI is revolutionizing personalization and product discovery, offering unprecedented opportunities for customer engagement.
  
  

The Lead Summit 2024 is a crucial gathering for online brands seeking to understand their anonymous visitors and push the boundaries of what’s possible in the post-cookie era, which will be in full force by Q1 2025, with everyone keen to move into hyper-personalization. Whether you’re focused on leveraging unique first-party data, previously obscured on the 96% of your website visitors who are still anonymous and waiting to be served, or embracing AI for personalization, both on-site, and off-site, with AI predictive segmentation, we should meet!

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‍Meet Kahoona at The LEAD 2024!

‍Join us for quick & exclusive one-on-one sessions to discuss at the summit.
We’d be happy to host you at our booth.

Looking forward to seeing you at the Lead Summit 2024!

‍(Reserve your time w/ Kahoona at The Lead)