Helzberg Boosts ROAS by +99% on Meta
Helzberg partnered with Kahoona to replace broad Meta remarketing with AI-predicted, high-intent audiences, capturing purchase-ready shoppers and driving major gains in revenue and return on ad spend.
- +58% Conversion Rate
- +452% Revenue (on 2.8x spend)
- +99% ROAS
- +32% Average Order Value
Across a large luxury group, each channel ran on its own platform with its own partial view of the customer. Personalization, paid media, CRM, appointment booking, analytics, and customer service could not act on a shared, real-time understanding of who the visitor was, especially when that visitor was anonymous.
- Kahoona's AI-Predictive Segmentation read the Digital Body Language of anonymous visitors, subtle behavioral and gesture signals, to predict purchase likelihood in real time.
- Helzberg's existing Meta campaigns were refined around these segments rather than rebuilt, concentrating spend on the right users at the right moment.
- High-intent audiences were pushed to Meta Ads Manager for live activation, fully compliant with privacy standards.
- The result was a smarter paid social engine that shifted remarketing from broad targeting to intent-driven efficiency, driving higher revenue, stronger conversion, and improved ROAS.
Partnering with Kahoona has been a major catalyst as we continue to evolve our paid media approach. By leveraging Kahoona's audience intelligence platform we're able to maximize the returns of our retargeting campaigns and redeploy those dollars to drive incremental revenue gains.
With AI-defined audiences guiding spend, Helzberg turned traditional remarketing into an intent-led growth engine, delivering stronger efficiency and profitability across Meta.
- +58% Conversion Rate
- +452% Revenue (on 2.8x spend)
- +99% ROAS
- +32% Avg. Order Value
By targeting a smaller, better-defined audience, Helzberg turned broad remarketing into an intent-led growth engine, proving precision beats volume and that spending smarter drives more revenue than simply spending more.
Source: Helzberg paid social on Meta, high-intent segments vs. prior remarketing approach.
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