Anonymous Visitors into High-Value Buyers
Kahoona transformed anonymous visitors into high-value buyers, replacing a one-size-fits-all journey with a personalized omnichannel experience.
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- 4.1x Incremental Revenue (Gift-Intent)
- +182% More Gift Purchases
- 12x Incremental Revenue (Trend-Seeking)
- 92% Trend-Seeking Visitors Were Anonymous
The brand's site served two distinct audiences: visitors seeking new trends and exclusive drops, and visitors with high gift-purchase probability. In both cases the overwhelming majority of users were anonymous, and the site treated them all the same. That general experience could not respond to what each visitor actually wanted in the moment, leaving incremental revenue and engagement on the table.
- Kahoona's AI Predictive Segmentation identified intent in real time and fed it into the brand's personalization engine and marketing-cloud platform. Each audience landed in a tailored journey built around what they came to do.
- Trend-seeking visitors landed on curated product listing pages built around their taste, surfacing the exclusive product they were most likely to want first.
- Gift-intent visitors experienced a dedicated gifting journey: a personalized grid, a gifting banner, and a product page that highlighted the brand's gifting services.
- Each tailored experience improved real-time intent relevancy, which drove incremental revenue, higher conversion, and deeper engagement, while also feeding new, segmented leads into CRM campaigns.
- 4.1x Incremental Revenue on Segment
- +182% More Gift Purchases
- +58% More Segmented Gift-Intent Visitors
- 12x Incremental Revenue on Segment
- 2.1x Higher Conversion Rate
- +27% New Leads to CRM Campaigns
By reading intent in real time and acting on it across both web and CRM, Kahoona turned a single, generic experience into two high-performing journeys, monetizing visitors who would otherwise have stayed anonymous and unaddressable. Source: 50/50 A/B test.
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