CASE Study
A Leading European Marketing Agency Reimagines Prospecting and Retargeting with AI-Predictive Segmentation
Elevating marketing performance by leveraging Kahoona’s predictive segmentation and audience insights to optimize retargeting, enhance prospecting, and drive client satisfaction and retention.
The Challenge
The Challenge
One of Europe’s leading marketing agencies faced a significant performance gap with their fast-fashion client’s Meta ad campaigns. Retargeting efforts were underperforming, leading to low Return on Ad Spend (ROAS) and higher-than-average Cost Per Acquisition (CPA). The agency sought Kahoona’s expertise to turn around these metrics and identify untapped opportunities for their client.
This challenge highlighted the limitations of their traditional approach to retargeting, which indiscriminately targeted the entire pool of website visitors, failing to prioritize high-intent users. Additionally, the agency lacked the audience insights needed to better tailor prospecting strategies, putting their client relationships at risk and stalling business growth.
Kahoona’s Innovative Solution
Kahoona implemented a tailored, multi-phased strategy leveraging its AI-Predictive Hyper-Segmentation technology. This approach enabled the agency to identify and act on high-value opportunities:
High-Intent Segmentation
Kahoona’s data science team developed an algorithm trained exclusively on the client’s website data. The algorithm predicted which visitors were most likely to purchase within 7 days, creating a high-intent segment that was synced directly to Meta Ads Manager.
Focused Retargeting
Instead of retargeting all website visitors, the agency narrowed its focus to Kahoona’s high-intent segment, which comprised only 20% of the original audience.
Enhanced Prospecting
The cost savings from reduced retargeting budgets were reinvested into prospecting campaigns. Using the high-intent segment as a seed audience, Meta’s lookalike audience capabilities were enhanced, driving more precise top-of-funnel targeting.
Activation Strategy
Kahoona enabled the agency to reduce its retargeting budget by 80%, directing efforts exclusively toward high-intent users. This strategic focus eliminated wasteful ad spend while delivering superior results.
Reallocated funds were used to grow the client’s prospecting campaigns, significantly improving reach and the quality of audience targeting. This dual approach unlocked greater returns across the full funnel.
Kahoona’s Visibility Platform: Unlocking Actionable Insights
The agency leveraged Kahoona’s Visibility Platform, a powerful dashboard that provides rich insights into the client’s anonymous website visitors. This capability became a critical differentiator, allowing the agency to:
Optimize Campaign Performance: Make data-driven recommendations to clients for improved marketing results.
Upsell & Cross-Sell Services: Use Kahoona’s data to position value-added services, enhancing client retention and satisfaction.
Win New Business: Present Kahoona as their "unfair advantage" to secure new RFPs and outpace competitors.
Hidden Gems: Discovering and Activating New Segments
By tapping into Kahoona’s pre-built predictive segments—such as Gen Z’ers, Impulsive Shoppers, Bargain Hunters, and Holiday Shoppers—the agency identified and activated previously untapped audience segments. This data-driven approach enabled them to:
Personalize Messaging: Align creative assets with specific audience characteristics.
Improve Key Metrics: Boost ROAS, Average Order Value (AOV), and Net Promoter Score (NPS) while reducing Customer Acquisition Cost (CAC).
Custom-Built Audiences: Tailored to Each Client
Kahoona’s proprietary tools
empowered the agency to:
Build Unique Segments: Create highly customized audience segments that reflect the unique behaviors of the client’s anonymous site visitors.
Compare and Plan: Evaluate segments side-by-side to optimize campaign planning and execution.
Custom-Built Audiences: Tailored to Each Client
bottom line
The Results
Kahoona’s approach delivered transformative results for the client:
Purchases
Conclusion
Kahoona’s predictive segmentation and audience insights redefined how the agency approached full-funnel marketing. By focusing on intent-driven strategies and leveraging proprietary tools, the agency not only rescued underperforming campaigns but also positioned itself as a trusted advisor and innovator for its clients.
Through reduced costs, improved performance metrics, and actionable insights, Kahoona’s partnership unlocked new growth opportunities for the agency, transforming challenges into measurable successes.
Finally, online brands can now have an effective approach in gaining a deep understanding of each and every website visitor’s behavioral characteristics that make them unique and who they are, whether initially an anonymous visitor or not.
Ready to embrace this cutting-edge technology?
Book a meeting with one of Kahoona’s experts!
