Success spotlight:
The Factory 54 Transformation
Unveils & Activates the 94% of their Website Traffic that was previously Unknown & Unaddressable
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The Story of Factory 54
The epitome of luxury fashion, Factory 54 represents 150+ international brands such as
Tommy Hilfiger, Balenciaga, Michael Kors, Burberry, Calvin Klein, Polo Ralph lauren and Dolce & Gabbana.
Dominating the e-commerce realm in their region, Factory 54 advocates for avant-garde e-commerce solutions.
They are home to the finest brands from all over the fashion world, serving women, children and men.
Eran Silanikov
VP Marketing
Kahoona challenged our assumptions and provided unprecedented results on every marketing campaign they were involved in, allowing us audience-led capabilities and visibility that every marketer could fantasize on. With Kahoona I feel confident about my decisions, as I don’t need to guesstimate or target unknown audiences anymore.
The Challenge
Factory 54 grappled with the iceberg issue – 94% of their web traffic remained unseen and unengaged. This digital enigma led to dwindling conversion rates, inefficient ROAS, and escalating acquisition costs.
Kahoona’s Breakthrough
Kahoona brought the invisible to light. 100% of Factory 54's web traffic became illuminated, with full visibility on their core-personas. Kahoona's behavioral insights transformed unknown users into high intent, lucrative prospects, and high value audiences. The outcome? Record-breaking marketing campaigns, reigniting 94% of Factory 54's previously elusive traffic.
Overall Results
Empowered by Kahoona's deep behavioural-based predictive segmentation, Factory 54 leveraged unmatched predictive cues – from probability of purchase to CLTV to user pricing tiers. The result? An unparalleled surge in marketing ROI and conversion rates, paired with dramatic customer acquisition cost reductions.
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The Kahoona Impact
Amir Rosen
CIDO
With Kahoona, we transitioned from blindfolded growth to strategic expansion. For far too long we had been focusing on growth at all costs. Through our work with Kahoona, we successfully shifted our focus towards efficient growth. We felt the highest level of comfort and professionalism in stepping into the future of E-Commerce with Kahoona. Their advanced solutions have already been implemented within everything from tactical initiatives in our campaigns, to strategic initiatives.
